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Oh my God! Researchers try to track drug reactions using social media!

Oh yes! There's a project to study and track drug reactions using social media, considered one way that may improve a company's ability to learn how patients are actually reacting to medicines. Read on...

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Best Practices for Using Instagram for Your Personal and Business

Social media has proven to be a fast and efficient marketing tool for businesses of any size. For individuals, it is a savvy means to stay in touch with the people you know. Instagram is one of the...

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The only Internet that matter is the Internet of Things

Marketing and Internet of things, an idea that bears directly on the future of brand marketing that comes straight from consumer packaged goods. Read on the article.See it on Scoop.it, via Advertising...

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Direct Mail Postcards, still alive!

Postcards are still one of the most effective and efficient methods of marketing available today. Incredible in this astonishing digital era? Not so much. Read on why.See it on Scoop.it, via...

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SEO wins only with contents.

You must have a look to this infographic. As it shows, the content marketing is the key to SEO success in the current search landscape. Don't miss it!See it on Scoop.it, via Advertising Reloaded

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If not open rate, than what?

5 cases-in-point show why you need other metrics to review email marketing effectiveness There's some debates on email marketing analytics. I think useful this interesting point of view. Read on...See...

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Brand New: Fiji Airways

How much Brand Design is important in the new advertising era? Personally, I think a lot. Design has the enormous power to communicate at-a-glance values and reasons to follow a brand. The perferct...

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Big Data vs. Analytics

Big Data or Analytics? Someone says that Big Data is just Analytics repackaged. The reality is that today lot of sources provide tons of data, more than ever before. Think about this: as of this year,...

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Noam Chomsky on Where Artificial Intelligence Went Wrong

An unmissable extended conversation with the legendary linguist Noam Chomsky that, together with others, worked on what became cognitive science, a field aimed at uncovering the mental representations...

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Email Coding 101

If you’re new to the email world here some clue for best results: keep your design simple (avoid drop shadows, fancy fonts, rollovers and other interactivity); use tables for layout, and basic inline...

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The Top 5 Digital Marketing Trends for 2013

5 Digital Marketing Trends for 2013 are here reported. Read on...See it on Scoop.it, via Advertising Reloaded

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Rethinking Social Media's ROI

Historically, return on investment (ROI) has been predominantly based on financial considerations. This is changing as other parameters must be considered. Here following some good thoughts about it....

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Twitter help improve urban transport networks?

That sounds great. Take a look to the picture (others in the article). It represents a really clever usage of Twitter. Read what did Eric Fischer: he has geolocated Tweets to find the most frequently...

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Mannequins collect data on shoppers via facial-recognition software

EyeSee. Take note on this name. Another bit of future. Thanks to an italian innovative company, Almex SpA, now mannequins can collect data on shoppers via facial-recognition software. And retailers are...

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The 3 Worst Ways Companies Waste Money in Social Media

They say you learn something new everyday... Read on about social media budgetSee it on Scoop.it, via Advertising Reloaded

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Facebook and Twitter Do Almost Nothing for Sales?

Is that really the case? Recently an headline from Business Insider yelled the sentence. Certainly engaging, but where's the true? Well, read the following article coming from Smart Insights to learn...

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Big Data to drive next marketing wave

Big Data will drive the next IT wave. This is a clear road. That will affect marketing and communication as well. It's going to be something you'll hear all through the near future. And that you can...

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How Obama Used Big Data to Rally Voters

This is the Part 1 of a how President Obama’s campaign used big data to rally individual voters. As for the 2008 Elections, a lot to learn. Read on..."See it on Scoop.it, via Advertising Reloaded

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Weekly Recap: good Branding cases

Here have a look to some good case on branding: Coca-Cola Vending Machine Goes Karaoke - Lacoste Presents Polo of the Future - Heineken’s Interactive Bottle Wall Brings People Closer - 12 Microsoft...

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Social Media

A History of Social Media - InfographicSee it on Scoop.it, via Advertising Reloaded

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